LATEST BLOG POST: Learning one great thing from CNN’s Ed Lavandera

Coaching: An Employee Retention Superpower

In a recent conversation with a large market news director, I was telling her how much I’d enjoyed my first […]

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Researching What Viewers Value Most in TV News Anchors

A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics […]

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Connection Magic

“What’s the secret to connecting with an audience?” When Harvard Business Review put this question to Penn Jillette (of Penn […]

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To Move or Not To Move

A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can […]

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The Art of Being Real

When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing […]

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Nerves on Parade

The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most […]

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Pitch Perfect

“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice – […]

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Voice of Experience

When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the […]

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Chuck Henry Wants You!!!

Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to […]

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