Researching What Viewers Value Most in TV News Anchors

A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics […]

READ MORE

Connection Magic

“What’s the secret to connecting with an audience?” When Harvard Business Review put this question to Penn Jillette (of Penn […]

READ MORE

Talk About Trust

Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We […]

READ MORE

To Move or Not To Move

A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can […]

READ MORE

The Art of Being Real

When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing […]

READ MORE

Nerves on Parade

The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most […]

READ MORE

Pitch Perfect

“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice – […]

READ MORE

Voice of Experience

When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the […]

READ MORE

Chuck Henry Wants You!!!

Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to […]

READ MORE