Human communication evolved based on our ability to see and hear the person we are talking to. Take that away like TV does and the systems that would normally kick in reflexively fail to engage.
When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing Partner gave me one piece of advice. “Don’t ever mention that you trained as an actor,” he counseled. “Acting is pretending. Journalists are concerned with being real.” I wish he’d been with me the pre-pandemic […]
When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the Live Desk. Little about the situation was known, and the station had no reporters or photographers in the vicinity of the trouble. Calmly and steadily, the veteran reporter began with what he had — a […]
“What’s the secret to connecting with an audience?” When Harvard Business Review put this question to Penn Jillette (of Penn and Teller fame) a few years back, his answer was as profound and applicable to delivering the news as it was to doing his Vegas magic act. Here’s a part of what he said: If […]
Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to get the words right. But loads of research has shown that trust and decision-making are driven at least as much (and often, more) by delivery as by content. In other words, if your goal is to […]
Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your voice may be more important than ever. Close your eyes and listen to this presentation on by CNN’s Tom Foreman — on the 2016 Amtrak crash. It’s as notable for the way he speaks as it is […]
This 2016 presentation by CNN’s Tom Foreman is a master class in live delivery. Though here he enjoys the use of Virtual Reality (VR) technology, the dynamics that distinguish his performance are applicable to almost any live situation in studio or out — and especially to one that involves relating to a screen or objects behind […]