Better Off Stoned: Social Media and the Anchor Brain

A few months back, I was working with an anchor whose newscast ratings had been on the rise across multiple […]

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Coaching: An Employee Retention Superpower

In a recent conversation with a large market news director, I was telling her how much I’d enjoyed my first […]

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Researching What Viewers Value Most in TV News Anchors

A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics […]

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Connection Magic

“What’s the secret to connecting with an audience?” When Harvard Business Review put this question to Penn Jillette (of Penn […]

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Talk About Trust

Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We […]

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To Move or Not To Move

A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can […]

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The Art of Being Real

When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing […]

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Nerves on Parade

The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most […]

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Pitch Perfect

“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice – […]

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