A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics […]
Author: Barry Nash
Connection Magic
“What’s the secret to connecting with an audience?” When Harvard Business Review put this question to Penn Jillette (of Penn […]
Talk About Trust
Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We […]
To Move or Not To Move
A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can […]
The Art of Being Real
When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing […]
Nerves on Parade
The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most […]
Pitch Perfect
“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice – […]
Voice of Experience
When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the […]
Chuck Henry Wants You!!!
Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to […]
