A few months back, I was working with an anchor whose newscast ratings had been on the rise across multiple […]
Author: Barry Nash
Coaching: An Employee Retention Superpower
In a recent conversation with a large market news director, I was telling her how much I’d enjoyed my first […]
Researching What Viewers Value Most in TV News Anchors
A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics […]
Connection Magic
“What’s the secret to connecting with an audience?” When Harvard Business Review put this question to Penn Jillette (of Penn […]
Talk About Trust
Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We […]
To Move or Not To Move
A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can […]
The Art of Being Real
When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing […]
Nerves on Parade
The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most […]
Pitch Perfect
“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice – […]