Better Off Stoned: Social Media and the Anchor Brain
A few months back, I was working with an anchor whose newscast ratings had been on the rise across multiple
Barry Nash
September 19, 2022
If you believe your on-air team could do more to connect and win viewers for your newscasts, I’d love to talk with you about how I can help.
I’ve been coaching on-air news and sports talent for 40 years — in local markets of all sizes and for networks like NBC, CBS, CNN, ESPN, MSNBC, TVA, and ZDF. Every night, millions of people around the world watch and trust newspeople I’ve coached, and talent I’ve coached are currently on-air for every American news and cable network.
I’m passionate about working effectively with people at every level. Whether you manage a team of beginners or seasoned professionals (or both!), I’ll make research-driven recommendations your talent can put immediate use – and trust to make an immediate difference.
If you’d like to know more, I’m ready to talk when you are. Just click below to schedule a conversation.
If you already know you want coaching and are ready to get started, click to schedule coaching and I’ll look forward to getting to work with you!
Barry is widely recognized for his ability to work effectively with on-air talent at every level of ability and experience — from beginning talent to network anchors. Journalists he has trained are featured on every major broadcast and cable news network in America, and in prominent network positions abroad.
Barry trained as an actor and has a unique perspective and understanding of the challenge and psychology of performance. Add his deep understanding of the complexity and challenges of news delivery, and you get something truly important and special. Coaching that creates authentic and lasting change.
Barry has been coaching television news and sports talent for 40 years and is the only career talent coach in the history of American television. Helping journalists communicate powerfully and effectively on-air has been his specialty since the beginning of his career. Every day journalists he has coached deliver news to many millions of people around the world.
He has a history of working effectively with network and local news journalists at every level — from beginners to the most seasoned and successful professionals. He understands the challenges unique to each individual, and journalists at every level praise his ability to share thoughts and insights they can put to immediate use. He also leads the industry in the use of technology to support coaching. He is the designer and curator of TV HeadCoach®, the only platform/app in the world designed specifically to help journalists work to their potential on-air.
Barry has long been at the forefront of the conversation about what viewers value in talent and how that changes based on platform and community — and that continues now as organizations take on the responsibility of reaching communities OTT as well as on-air. His firm is doing unique and groundbreaking research to understand and track how attitudes toward talent are evolving and how television news managers and coaches can respond to that.
Quite simply, no one has thought more deeply about what it takes for talent to connect authentically and ethically with communities on-air.
And no one works harder at helping them do it.
Talent working with Barry and the coaches on his team tell us they leave sessions feeling smarter, excited, and more committed than ever — and many will tell you that Barry’s coaching helped them move on to even bigger and better things.
Download your copy of our guide, Winning Trust and Inspiring Loyalty: Anchoring the News in A Post-Pandemic World.
A few months back, I was working with an anchor whose newscast ratings had been on the rise across multiple
Networks and stations are embracing and expanding bilingual reporting like never before, and the opportunities for bilingual speakers have never
In a recent conversation with a large market news director, I was telling her how much I’d enjoyed my first
Phone
