FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty

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Team Chemistry: The Art of Getting Along

Great anchor teams understand that newscast success can depend as much on team chemistry – the way they work together – as it does on anything they do individually. Viewers actually use the word “chemistry” more than any other when they describe their ideal team in our verbAItim™ talent research. And they define chemistry as a team that genuinely likes and cares for each other — a team that “gets along.” Terms viewers use most to

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Talk About Trust

Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We are creatures who talk, and

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FREE CHECKLIST:

Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher

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Pitch Perfect

“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice – I think it sounds too

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Voice of Experience

When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the Live Desk. Little about the

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Chuck Henry Wants You!!!

Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to get the words right. But

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Sound Advice

Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your voice may be more important

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Looking Good!

It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than how I look? If my

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A Voice for All Seasons

Seasonal change can have a significant impact on your voice. There’s increased risk of cold and flu in winter, of course. Heating systems suck the

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