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Thinking Outside the (TV News) Box

Barry Nash July 24, 2024

Wisdom and inspiration from the world beyond the newsroom. We’re always trying to understand what the success people are having in other worlds can teach us about having more success in our own. This section is devoted to that quest and conversation. A few weeks ago the New York Times posted an article about an influencer named Jenny Nicholson, whose review of Disney’s now-closed Star Wars Hotel was wracking up millions of views. Thinking it

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Team Chemistry: The Art of Getting Along

Great anchor teams understand that newscast success can depend as much on team chemistry – the way they work together – as it does on

Kevin Benz

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The Power of Being You

“Let them see who you are.” –Wendy Rieger When we do research, we ask viewers to describe a news anchor they would love watching and

Barry Nash

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Achieve Authentic Urgency

Tip: To achieve authentic urgency, take the time you need to land the first thought of each story as powerfully as possible. Authentic urgency —

Barry Nash

tips

Working Stick Mic Magic. How & Why it Matters.

Tip: Work just as expressively with the stick mic as you do without it. Why? Science teaches that movement and gesture are key to recalling

Barry Nash

Thinking out loud...

Voice Matters: Sound Like a Leader

Want to use your voice in a way that underscores your authority and commands respect? Listen to Fulton County, GA District Attorney Fani Willis read

Jenni Steck

Thinking out loud...

Talk About Trust

Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We are creatures who talk, and

Barry Nash

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Thinking Out Loud

The Art of Being Real

When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing Partner gave me one piece

Barry Nash

Thinking Out Loud

Nerves on Parade

The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most of it has been harsh.

Barry Nash

Thinking out loud...

Pitch Perfect

“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice – I think it sounds too

Barry Nash

Thinking out loud...

Voice of Experience

When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the Live Desk. Little about the

Barry Nash