Thinking out loud...
Researching What Viewers Value Most in TV News Anchors
A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics
Barry Nash
June 10, 2022
A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics
“What’s the secret to connecting with an audience?” When Harvard Business Review put this question to Penn Jillette (of Penn
Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We
A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can
When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing
The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most
We coach delivery better because we understand it better. We use sophisticated linguistic analysis technology to look in-depth at television news viewer verbatims related to news talent and newscast delivery.
“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice –
When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the
Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to
Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your
It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than
Seasonal change can have a significant impact on your voice. There’s increased risk of cold and flu in winter, of
