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Thinking out loud...

Connection Magic

“What’s the secret to connecting with an audience?” When Harvard Business Review put this question to Penn Jillette (of Penn

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Talk About Trust

Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We

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To Move or Not To Move

A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can

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Thinking Out Loud

The Art of Being Real

When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing

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Nerves on Parade

The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most

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TV News Talent Coaching Research

We coach delivery better because we understand it better. We use sophisticated linguistic analysis technology to look in-depth at television news viewer verbatims related to news talent and newscast delivery. 

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Pitch Perfect

“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice –

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Voice of Experience

When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the

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Chuck Henry Wants You!!!

Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to

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Sound Advice

Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your

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Looking Good!

It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than

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A Voice for All Seasons

Seasonal change can have a significant impact on your voice. There’s increased risk of cold and flu in winter, of

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