When Russia invaded Ukraine, this live hit featuring CNN’s Clarissa Ward went viral. Viewers were moved by her willingness to stop her narrative and help an elderly woman up the hill. It demonstrated a kind of empathy and authenticity they respect and value. But from a delivery standpoint, there is much more to Ward’s authenticity than the aid she rendered. 

Great anchor teams understand that newscast success can depend as much on team chemistry – the way they work together – as it does on

“Let them see who you are.” –Wendy Rieger When we do research, we ask viewers to describe a news anchor they would love watching and

Tip: To achieve authentic urgency, take the time you need to land the first thought of each story as powerfully as possible. Authentic urgency —

Tip: Work just as expressively with the stick mic as you do without it. Why? Science teaches that movement and gesture are key to recalling