Traditional quantitative research is generally limited by it’s inability to ask and analyze open-ended questions. It may tell you what is going on with talent – how they rank in the market and whether viewers think they can succeed — but it doesn’t tell you why it’s happening. And, more importantly, whether there is anything that can effectively be done about it.

Traditional qualitative research is limited by the cost of testing a meaningful sample and by the bias inherent in the analysis, which is usually a matter of consultants and news managers simply listening to the conversation and reporting their impressions. These weaknesses tend to limit the scope of the research to well-established and predictable insight, severely limiting the chance that the investigation wield new insight and effectively tell us what we don’t we don’t know — and, more importantly, whether there are changes we can coach that will make a real difference.

Using technology and a proprietary blend of linguistic analyses, we overcome those limitations. We can ask open, unloaded questions and evaluate an unlimited amount of data more objectively than ever before and without the bias inherent in both the administration and analysis of traditional studies. As a result, we’re more likely to hear and understand what viewers are really saying and less likely to be limited by what we want or expect to hear.

If you think there may be more to what your viewers have been telling you, we would love to talk about how we can help.