When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the […]
Category: Thinking out loud…
Sound Advice
Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your […]
Looking Good!
It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than […]
Chemistry and the Paced-Up Newscast
Fast-paced, high story count newscasts can be chemistry-killers — especially if anchors assume that less time on-screen together automatically means […]
Women Talk Mornings
When you’re committed to understanding what viewers value, there is no substitute for asking the viewers themselves. In this excerpt from a […]
The Power of Wow
As much as we were moved by the On the Road piece featured here, what really put us in the holiday […]
The Secret to Greatness
We were originally going to share this clip as an example of the way great teams interact and work together even when […]
Why Volume Matters
How loudly to speak is one of the most important and revealing choices you can make on camera. Volume — […]
Joy to the News
In case you missed it, we wanted to share this essay from Roger Ebert’s memoir, reprinted by Salon on reports of his […]
