FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty

Thinking Outside the (TV News) Box

Wisdom and inspiration from the world beyond the newsroom. We’re always trying to understand what the success people are having […]

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Voice Matters: Sound Like a Leader

Want to use your voice in a way that underscores your authority and commands respect? Listen to Fulton County, GA […]

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Talk About Trust

Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We […]

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Better Off Stoned: Social Media and the Anchor Brain

A few months back, I was working with an anchor whose newscast ratings had been on the rise across multiple […]

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The Bilingual Reporter: A Voice for All Audiences

Networks and stations are embracing and expanding bilingual reporting like never before, and the opportunities for bilingual speakers have never […]

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Coaching: An Employee Retention Superpower

In a recent conversation with a large market news director, I was telling her how much I’d enjoyed my first […]

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Researching What Viewers Value Most in TV News Anchors

A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics […]

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Connection Magic

“What’s the secret to connecting with an audience?” When Harvard Business Review put this question to Penn Jillette (of Penn […]

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To Move or Not To Move

A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can […]

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