Women Talk Mornings

When you’re committed to understanding what viewers value, there is no substitute for asking the viewers themselves.

Viewers talk to Barry Nash about morning news.

In this excerpt from a focus group of 25-54 year old women in a Top 10 market, they talk about the kind of performance and personality they prefer when they watch morning news.

As you watch and listen, remember that the way that people say something will often tell you more about what’s really important than the words that they are using.

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