Better Off Stoned: Social Media and the Anchor Brain
Empathy may be considered toxic in some political circles, but when it comes to delivering the news it’s the coin of the realm — especially
Monica Kaufman Pearson The oldest clip in my teaching library is as valuable and instructive today as it was when I first included it almost
Discover how viewers define authenticity in news anchors—and how to help your team earn trust through preparation and connection.
Side-by-side-by-Ed. I live in Texas, and no one understands what matters most in my neck of the woods — or reports on it better — than CNN’s Ed Lavandera. This piece on the immigration controversy includes his interview with a woman whose mother has been detained by ICE.
If delivery can help you attract younger viewers, this guy may be cracking the code. If you want to understand how to engage viewers who
Wisdom and inspiration from the world beyond the newsroom. We’re always trying to understand what the success people are having in other worlds can teach
When Russia invaded Ukraine, this live hit featuring CNN’s Clarissa Ward went viral. Viewers were moved by her willingness to stop her narrative and help an elderly woman up the hill. It demonstrated a kind of empathy and authenticity they respect and value. But from a delivery standpoint, there is much more to Ward’s authenticity than the aid she rendered.
Great anchor teams understand that newscast success can depend as much on team chemistry – the way they work together – as it does on
“Let them see who you are.” –Wendy Rieger When we do research, we ask viewers to describe a news anchor they would love watching and
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