FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty

Achieve Authentic Urgency


To achieve authentic urgency, take the time you need to land the first thought of each story as powerfully as possible.

Authentic urgency — and the importance it implies — is a function of focus and specificity, not speed. In fact, it’s often served best by taking the time you need to drive your point home, especially as you lead into something new.

And there are other benefits:

The key to this, of course, is

Philadelphia anchor, Jim Gardner, was inarguably one of the most respected and loved anchors in the history of local television news. This clip features a series of story ledes from his final A-block. Notice how he keeps the newscast moving but never rushes, taking the time to make each new thing sound important in it's own right.

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Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher

A FREE checklist with free on-camera tips via email!