FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty

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Live Shots and Standups

When Russia invaded Ukraine, this live hit featuring CNN’s Clarissa Ward went viral. Viewers were moved by her willingness to stop her narrative and help an elderly woman up the hill. It demonstrated a kind of empathy and authenticity they respect and value. But from a delivery standpoint, there is much more to Ward’s authenticity than the aid she rendered. 

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tips

The Power of Being You

“Let them see who you are.” –Wendy Rieger When we do research, we ask viewers to describe a news anchor they would love watching and

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Thinking out loud...

Talk About Trust

Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We are creatures who talk, and

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FREE CHECKLIST:

Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher

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Thinking Out Loud

Nerves on Parade

The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most of it has been harsh.

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Thinking out loud...

Pitch Perfect

“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice – I think it sounds too

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Voice of Experience

When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the Live Desk. Little about the

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Thinking Out Loud

Chuck Henry Wants You!!!

Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to get the words right. But

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Sound Advice

Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your voice may be more important

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Thinking Out Loud

Looking Good!

It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than how I look? If my

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