Wisdom and inspiration from the world beyond the newsroom. We’re always trying to understand what the success people are having […]
Author: Barry Nash
Barry has been coaching television news talent since 1982 and is widely regarded as one of the world’s leading experts on newscast performance and delivery. He is the Founder and Head Coach of Barry Nash & Company. You can read more about Barry here.
Live Shots and Standups
When Russia invaded Ukraine, this live hit featuring CNN’s Clarissa Ward went viral. Viewers were moved by her willingness to stop her narrative and help an elderly woman up the hill. It demonstrated a kind of empathy and authenticity they respect and value. But from a delivery standpoint, there is much more to Ward’s authenticity than the aid she rendered.
The Power of Being You
“Let them see who you are.” –Wendy Rieger When we do research, we ask viewers to describe a news anchor […]
Achieve Authentic Urgency
Tip: To achieve authentic urgency, take the time you need to land the first thought of each story as powerfully […]
Working Stick Mic Magic. How & Why it Matters.
Tip: Work just as expressively with the stick mic as you do without it. Why? Science teaches that movement and […]
Talk About Trust
Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We […]
Better Off Stoned: Social Media and the Anchor Brain
A few months back, I was working with an anchor whose newscast ratings had been on the rise across multiple […]
Coaching: An Employee Retention Superpower
In a recent conversation with a large market news director, I was telling her how much I’d enjoyed my first […]
Researching What Viewers Value Most in TV News Anchors
A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics […]
