Discover how viewers define authenticity in news anchors—and how to help your team earn trust through preparation and connection.
Category: Thinking out loud…
Learning One Great Thing from CNN’s Ed Lavandera
Side-by-side-by-Ed. I live in Texas, and no one understands what matters most in my neck of the woods — or reports on it better — than CNN’s Ed Lavandera. This piece on the immigration controversy includes his interview with a woman whose mother has been detained by ICE.
Thinking Outside the (TV News) Box
Wisdom and inspiration from the world beyond the newsroom. We’re always trying to understand what the success people are having […]
Voice Matters: Sound Like a Leader
Want to use your voice in a way that underscores your authority and commands respect? Listen to Fulton County, GA […]
Talk About Trust
Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We […]
Better Off Stoned: Social Media and the Anchor Brain
A few months back, I was working with an anchor whose newscast ratings had been on the rise across multiple […]
The Bilingual Reporter: A Voice for All Audiences
Networks and stations are embracing and expanding bilingual reporting like never before, and the opportunities for bilingual speakers have never […]
Coaching: An Employee Retention Superpower
In a recent conversation with a large market news director, I was telling her how much I’d enjoyed my first […]
Researching What Viewers Value Most in TV News Anchors
A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics […]