LATEST BLOG POST: What Viewers Value: Decoding Authenticity
Discover how viewers define authenticity in news anchors—and how to help your team earn trust through preparation and connection.
Side-by-side-by-Ed. I live in Texas, and no one understands what matters most in my neck of the woods — or reports on it better — than CNN’s Ed Lavandera. This piece on the immigration controversy includes his interview with a woman whose mother has been detained by ICE.
If delivery can help you attract younger viewers, this guy may be cracking the code. If you want to understand how to engage viewers who
Wisdom and inspiration from the world beyond the newsroom. We’re always trying to understand what the success people are having in other worlds can teach
When Russia invaded Ukraine, this live hit featuring CNN’s Clarissa Ward went viral. Viewers were moved by her willingness to stop her narrative and help an elderly woman up the hill. It demonstrated a kind of empathy and authenticity they respect and value. But from a delivery standpoint, there is much more to Ward’s authenticity than the aid she rendered.
Great anchor teams understand that newscast success can depend as much on team chemistry – the way they work together – as it does on
“Let them see who you are.” –Wendy Rieger When we do research, we ask viewers to describe a news anchor they would love watching and
(and receive free on-camera tips via email!)
A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics and computer technology to analyze
“What’s the secret to connecting with an audience?” When Harvard Business Review put this question to Penn Jillette (of Penn and Teller fame), his answer
A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can it be just as important
When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing Partner gave me one piece
The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most of it has been harsh.
“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice – I think it sounds too
