Better Off Stoned: Social Media and the Anchor Brain
When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing Partner gave me one piece
The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most of it has been harsh.
“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice – I think it sounds too
When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the Live Desk. Little about the
Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your voice may be more important
It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than how I look? If my
Seasonal change can have a significant impact on your voice. There’s increased risk of cold and flu in winter, of course. Heating systems suck the
This presentation by CNN’s Tom Foreman is a master class in live delivery. Though here he enjoys the use of Virtual Reality (VR) technology, the dynamics
When you’re committed to understanding what viewers value, there is no substitute for asking the viewers themselves. In this excerpt from a focus group of 25-54 year
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