Oscar’s story is the story of a lot of television lifers. He just wanted a job in TV, and he did just about anything and everything until he found the job that made the most of his passion and his gifts. After a stint as a fill-in stagehand for a TV station in the Midwest, Oscar became lead stage manager for Ruth Lyons – the queen of Midwest TV and arguably the woman who invented talk TV. He subsequently held positions in virtually every aspect of the station and news operation – including lighting, engineering, audio, sales, and advertising. He learned how a station works, how its various parts fit together, and how each could be stronger and better.

It all ultimately led to a job as Director of Broadcast Operations at WPLG TV, the ABC affiliate in Miami. There, in one of the most competitive news environments in the country, Oscar masterminded a marketing and promotion process that moved the station to number one and helped keep it there in all locally-programmed areas for 52 consecutive sweeps.
Professionally, Oscar now devotes himself to helping news organizations design and execute their own winning strategies. He’s a powerful and effective teacher and mentor – as effective with beginning marketers as he is with pros who have multiple Addy’s on the shelf.

When he’s not indulging his passion for television and TV news marketing, Oscar collects and fixes old tools. He has a garage full of lumber that he says he’ll get to when he retires.

We’re thinking he’s never going to get to that pile of lumber.