Performance Coaching for Television News & Sports Talent
Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to get the words right. But loads of research has shown that trust and decision-making are driven at least as much (and often, more) by delivery as by content. In other words, if your goal is to inspire viewers to stick around for more, what you say may not be as important as how you say it.
Take a look at this sequence featuring NBC Los Angeles anchor, Chuck Henry.
The impressive — and decisively convincing — element of this tease sequence is not so much what Henry is saying as it is his obvious enthusiasm for what he’s saying. (more…)
Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your voice may be more important than ever.
It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than how I look? If my content is significant, why does my appearance matter?”
We understand the frustration. Most of the anchors and reporters we work with did not pursue a career in journalism to spend lots time and energy focused on personal style and color choices. But, those choices have a significant impact on the viewers’ ability to focus and concentrate on you, as well as what they think about you as a person and how well you do your job. (more…)
Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.
Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.
Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.
Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.
Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.
When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.
All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
We are a team of coaches who specialize in the training and development of television news, weather and sports talent.
In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.
When performance feedback is a priority on your end, we make it one on ours. Do send us an email, we'll take a look and come back to you confidentially without obligation.
Address : 2410 Farrington Street
Dallas, Texas 75207