Thinking Out Loud

Sound Advice

Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your voice may be more important than ever. Close your eyes and listen to this presentation on by CNN’s Tom Foreman — on the 2016 Amtrak crash. It’s as notable for the way he speaks as it is […]

Master of Live

This 2016 presentation by CNN’s Tom Foreman is a master class in live delivery. Though here he enjoys the use of Virtual Reality (VR) technology, the dynamics that distinguish his performance are applicable to almost any live situation in studio or out — and especially to one that involves relating to a screen or objects behind […]

Chemistry and the Paced-Up Newscast

Note: This is a repost of a blog entry featuring the legendary Jim Vance, one of the most respected and beloved anchors in the history of local television news. He left behind a body of work that is evergreen in its ability to teach all of us what authenticity in delivery really looks and sounds […]

A Voice for All Seasons

Seasonal change can have a significant impact on your voice. There’s increased risk of cold and flu in winter, of course. Heating systems suck the moisture out of the air and create a very dry environment, which can wreak havoc on the vocal folds. And then just when you think it’s safe to speak again, […]

Looking Good!

It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than how I look? If my content is significant, why does my appearance matter?” We understand the frustration. Most of the anchors and reporters we work with did not pursue a career in journalism to spend […]

Women Talk Mornings

Women Talk Mornings

When you’re committed to understanding what viewers value, there is no substitute for asking the viewers themselves. In this excerpt from a focus group of 25-54 year old women in a Top 10 market, they talk about the kind of performance and personality they prefer when they watch morning news. As you watch and listen, remember that […]

The Power of Wow

As much as we were moved by the On the Road piece featured here, what really put us in the holiday spirit was CBS anchor Scott Pelley’s reaction at the end. Technically, Pelley simply shows us he’s watching by referencing a monitor and then reacting honestly as he turns back to the camera. Simple as the […]

The Secret to Greatness

We were originally going to share this clip as an example of the way great teams interact and work together even when they are not necessarily see together. (See the subsequent post, “Chemistry and the Paced-Up Newscast”). It is that, but a simple backstory made us aware that it is also an example of something that is […]

Why Volume Matters

How loudly to speak is one of the most important and revealing choices you can make on camera. Volume — perhaps more than any other dynamic — ultimately reveals whether you’re interested in connecting with your audience or just performing for them. Few news talent manage volume as deliberately and effectively as NBC New York’s […]