Thinking Out Loud

Chemistry and the Paced-Up Newscast

Note: This is a repost of a blog entry featuring the legendary Jim Vance, one of the most respected and beloved anchors in the history of local television news. He left behind a body of work that is evergreen in its ability to teach all of us what authenticity in delivery really looks and sounds […]

A Voice for All Seasons

Seasonal change can have a significant impact on your voice. There’s increased risk of cold and flu in winter, of course. Heating systems suck the moisture out of the air and create a very dry environment, which can wreak havoc on the vocal folds. And then just when you think it’s safe to speak again, […]

Looking Good!

It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than how I look? If my content is significant, why does my appearance matter?” We understand the frustration. Most of the anchors and reporters we work with did not pursue a career in journalism to spend […]

Women Talk Mornings

Women Talk Mornings

When you’re committed to understanding what viewers value, there is no substitute for asking the viewers themselves. In this excerpt from a focus group of 25-54 year old women in a Top 10 market, they talk about the kind of performance and personality they prefer when they watch morning news. As you watch and listen, remember that […]

The Power of Wow

As much as we were moved by the On the Road piece featured here, what really put us in the holiday spirit was CBS anchor Scott Pelley’s reaction at the end. Technically, Pelley simply shows us he’s watching by referencing a monitor and then reacting honestly as he turns back to the camera. Simple as the […]

The Secret to Greatness

We were originally going to share this clip as an example of the way great teams interact and work together even when they are not necessarily see together. (See the subsequent post, “Chemistry and the Paced-Up Newscast”). It is that, but a simple backstory made us aware that it is also an example of something that is […]

Why Volume Matters

How loudly to speak is one of the most important and revealing choices you can make on camera. Volume — perhaps more than any other dynamic — ultimately reveals whether you’re interested in connecting with your audience or just performing for them. Few news talent manage volume as deliberately and effectively as NBC New York’s […]

Joy to the News

In case you missed it, we wanted to share this essay from Roger Ebert’s memoir, reprinted by Salon on reports of his death. We were especially moved by this statement: We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances. We must try. I didn’t always […]

When Reading Ain’t Leading

The problem that’s really at the heart of most mediocre and uninspiring delivery is that the anchors don’t know what they’re talking about.  For a thousand reasons, they haven’t had time to read the story.  For another thousand reasons, they haven’t been able to see the video in advance. The result: They deliver the news with […]