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# Barry Nash & Company

Inspiring inspired performance.

## Sitemaps

- [XML Sitemap](https://barrynashandcompany.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Voice of Experience](https://barrynashandcompany.com/voice-of-experience/) - When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington's Scott McFarlane was on the Live Desk. Little about the situation was known, and the station had no reporters or photographers in the vicinity of the trouble. Calmly and steadily, the veteran reporter began with what he had -- a
- [One Great Thing: The Empathy Factor](https://barrynashandcompany.com/one-great-thing-the-empathy-factor/) - Empathy may be considered toxic in some political circles, but when it comes to delivering the news it’s the coin of the realm — especially when viewers are in a state of anxiety and crisis. In research, when we ask people to describe an anchor they would trust and love watching, they almost invariably say
- [The Queen of Anchor Authenticity](https://barrynashandcompany.com/the-queen-of-anchor-authenticity/) - Discover how legendary anchor Monica Kaufman Pearson embodies anchor authenticity through expressive delivery, emotional leadership, and teamwork. Learn practical takeaways for on-air talent to elevate credibility and connection.
- [What Viewers Value: Decoding Authenticity](https://barrynashandcompany.com/what-viewers-value-decoding-authenticity/) - Discover how viewers define authenticity in news anchors and how to help your team earn trust through preparation and connection.
- [The Secret to Greatness](https://barrynashandcompany.com/the-secret-to-greatness/) - Doreen Gentzler and the late Jim Vance were a justifiably legendary anchor team at NBC Washington for many years. This blog post from our archives points to one of the secrets to their remarkable success. We were originally going to share this clip as an example of the way great teams interact and work together even when
- [Learning One Great Thing from CNN’s Ed Lavandera](https://barrynashandcompany.com/learning-one-great-thing-from-cnns-ed-lavandera/) - CNN’s Ed Lavandera shows how simple delivery choices can build trust and lead to more honest, emotional storytelling. Here’s one great thing to inspire trust and authenticity in interviews.
- [Shut Up and Read](https://barrynashandcompany.com/shut-up-and-read/) - In a 2011 New York Times column, David Brooks described seventy-something Phillip Leakey as gripped by the sort of “compulsive curiosity” that causes a baby to take something that doesn’t make sense and “become instantly absorbed; using all her abilities — taste, smell, force — to figure out how it fits in with the world.” I
- [When Reading Ain't Leading](https://barrynashandcompany.com/when-reading-aint-leading/) - The problem that’s really at the heart of most mediocre and uninspiring delivery is that the anchors don’t know what they’re talking about. For a thousand reasons, they haven’t had time to read the story. For another thousand reasons, they haven’t been able to see the video in advance. The result: They deliver the news
- [Thinking Outside the (TV News) Box  v.2](https://barrynashandcompany.com/thinking-outside-the-tv-news-box-v-2/) - Discover the follow‑up to Barry Nash’s popular “Thinking Outside the (TV News) Box.” Learn how embracing authenticity and conversational delivery can attract younger viewers and deepen confidence on‑air.
- [Achieve Authentic Urgency](https://barrynashandcompany.com/achieve-authentic-urgency/) - Master the art of real urgency in news delivery. Barry Nash offers techniques for pacing, tone, and presence that command attention—without sounding forced.
- [The Power of Being You](https://barrynashandcompany.com/the-power-of-being-you/) - “Let them see who you are.” Barry Nash shows how embracing your personality builds viewer trust and connection. Coaching advice grounded in research and real anchor experience.
- [Thinking Outside the (TV News) Box](https://barrynashandcompany.com/thinking-outside-the-tv-news-box/) - Analyze CNN’s viral live hit during the Ukraine war and learn why authenticity, empathy, and adaptability matter in live field reporting. Insights from Barry Nash on resonant delivery.
- [Live Shots and Standups](https://barrynashandcompany.com/live-shots-and-standups/) - Tip Your authenticity is showing. CNN’s Clarissa Ward is a study in authenticity. When Russia invaded Ukraine, this live hit featuring CNN’s Clarissa Ward went viral. Viewers were moved by her willingness to stop her narrative and help an elderly woman up the hill. It demonstrated a kind of empathy and authenticity they respect and
- [Voice Matters](https://barrynashandcompany.com/voice-matters/) - We've known for decades that the sound of the voice actually influences an audience at least as much as the words themselves, if not more. Now research is showing exactly how emotions change the voice, and how the management of pitch, tempo and emphasis is likely to impact the way that viewers feel about your anchors and
- [Team Chemistry: The Art of Getting Along](https://barrynashandcompany.com/team-chemistry/) - Great anchor teams understand that newscast success can depend as much on team chemistry – the way they work together – as it does on anything they do individually. Viewers actually use the word “chemistry” more than any other when they describe their ideal team in our verbAItim™ talent research. And they define chemistry as a
- [Working Stick Mic Magic. How & Why it Matters.](https://barrynashandcompany.com/stick-mic-magic/) - Tip: Work just as expressively with the stick mic as you do without it. Why? Science teaches that movement and gesture are key to recalling information and using language creatively. And because people equate expressiveness with openness, expressive people are not only liked more than less expressive people, they’re trusted more. It’s one reason
- [Voice Matters: Sound Like a Leader](https://barrynashandcompany.com/voice-matters-sound-like-a-leader/) - Want to use your voice in a way that underscores your authority and commands respect? Listen to Fulton County, GA District Attorney Fani Willis read the Trump indictment, then listen to her dialogue with reporters. Notice how much louder she is when she’s reading? And how much higher her voice is pitched? The
- [Talk About Trust](https://barrynashandcompany.com/talk-about-trust/) - Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We are creatures who talk, and therefore we are thinking, reflective creatures. We don’t just avow our trust, we examine it, and we can thereby create and build it. Robert C. Solomon and Fernando Flores, building
- [Coaching: An Employee Retention Superpower](https://barrynashandcompany.com/coaching-an-employee-retention-superpower/) - In a recent conversation with a large market news director, I was telling her how much I’d enjoyed my first coaching session with one of her anchors. “She loved it,” the news director told me. “She came to me immediately after the session to tell me how excited she was and how eager she was
- [The Bilingual Reporter: A Voice for All Audiences](https://barrynashandcompany.com/the-bilingual-reporter-a-voice-for-all-audiences/) - Networks and stations are embracing and expanding bilingual reporting like never before, and the opportunities for bilingual speakers have never been more exciting. As coaches, we’re excited to support them with resources and coaching to help them bring their A-game no matter which language they are using. In this post, our voice and speech guru,
- [Connection Magic](https://barrynashandcompany.com/connection-magic/) - "What's the secret to connecting with an audience?" When Harvard Business Review put this question to Penn Jillette (of Penn and Teller fame), his answer was as profound and applicable to delivering the news as it is to doing his Vegas magic act. Here's a part of what he said: If someone is talking about
- [Researching What Viewers Value Most in TV News Anchors](https://barrynashandcompany.com/research-what-viewers-value-in-tv-news-anchors-changes/) - A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics and computer technology to analyze customer comments. In the time it took to click “Submit,” the programs were telling them not just what customers cared about, but what they cared about most – and with
- [Why Volume Matters](https://barrynashandcompany.com/why-volume-matters/) - How loudly to speak is one of the most important and revealing choices you can make on camera. Volume — perhaps more than any other dynamic — ultimately reveals whether you’re interested in connecting with your audience or just performing for them. Few news talent manage volume as deliberately and effectively as NBC New York’s
- [To Move or Not To Move](https://barrynashandcompany.com/to-move-or-not-to-move/) - A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can it be just as important for inspiring interest in the stories you're telling on your newscast? Consider these findings from other notable studies and researchers: Researchers at MIT found that "high activity" in the body
- [The X-Factor](https://barrynashandcompany.com/the-x-factor/) - I'll never forget one of the times I heard a researcher talk about that thing that separates great talent from good ones. Dallas Cronk, a visionary researcher for Audience Research & Development, was ticking through the list of things that she knew influenced viewer approval: visual image, body language, sound of the voice, teamwork, and
- [Power Posture](https://barrynashandcompany.com/power-posture/) - We've known for a long time that how you sit and stand on air is a big deal, because it an make a big difference in the impression you make on viewers. Researchers call this display behavior, and we instinctively rely on it to identify who has the power and authority in the room and
- [Women Talk Mornings](https://barrynashandcompany.com/women-talk-mornings/) - When you're committed to understanding what viewers value, there is no substitute for asking the viewers themselves. In this excerpt from a focus group of 25-54 year old women in a Top 10 market, they talk about the kind of performance and personality they prefer when they watch morning news. As you watch and listen, remember that
- [The Power of Wow](https://barrynashandcompany.com/the-power-of-wow/) - As much as we were moved by the On the Road piece featured here, what really put us in the holiday spirit was CBS anchor Scott Pelley's reaction at the end. Technically, Pelley simply shows us he's watching by referencing a monitor and then reacting honestly as he turns back to the camera. Simple as the
- [Joy to the News](https://barrynashandcompany.com/joy-to-the-news/) - In case you missed it, we wanted to share this essay from Roger Ebert's memoir, reprinted by Salon on reports of his death. We were especially moved by this statement: We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances. We must try. I didn’t always
- [Nerves on Parade](https://barrynashandcompany.com/nerves-on-parade/) - The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most of it has been harsh. The question that it raised for me is how much of his struggle had to do with nerves? In our work, we constantly encounter introverts who have an inexplicable urge
- [The Art of Being Real](https://barrynashandcompany.com/hello-world/) - When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing Partner gave me one piece of advice. “Don’t ever mention that you trained as an actor,” he counseled. “Acting is pretending. Journalists are concerned with being real.” I wish he’d been with me last Fall
- [Stand & Deliver](https://barrynashandcompany.com/stand-deliver/) - Standing to deliver a story should increase your power as a communicator and as an anchor. In "real life," we stand to demand attention when we have something of added importance to say, when we are in an elevated role (like the featured speaker at an important event), or when something deserves special acknowledgement (a
- [Stand & Deliver Two](https://barrynashandcompany.com/stand-deliver-two/) - Standing to deliver as a solo anchor is one thing. Working on your feet with a coanchor is its own special challenge. While it's not the easiest thing to look comfortable on your own, the challenge is somehow compounded when you have to look comfortable with someone else. Few pull it off as consistently or
- [Pitch Perfect](https://barrynashandcompany.com/pitch-perfect-sounding-your-best/) - "My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice - I think it sounds too high.” “Will smoking and drinking whiskey help me get a deeper voice?” Elevated pitch, or a voice that is “too high”, is a common complaint for both male and female clients.
- [Looking Good!](https://barrynashandcompany.com/looking-good/) - It's still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than how I look? If my content is significant, why does my appearance matter?” We understand the frustration. Most of the anchors and reporters we work with did not pursue a career in journalism to spend
- [Master of Live](https://barrynashandcompany.com/master-of-live/) - This presentation by CNN's Tom Foreman is a master class in live delivery. Though here he enjoys the use of Virtual Reality (VR) technology, the dynamics that distinguish his performance are applicable to almost any live situation in studio or out -- and especially to one that involves relating to a screen or objects behind you.
- [Sound Advice](https://barrynashandcompany.com/sound-advice/) - Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your voice may be more important than ever. Close your eyes and listen to this presentation by CNN's Tom Foreman. It's as notable for the way he speaks as it is for the way he moves and gestures.
- [Coaching Chemistry](https://barrynashandcompany.com/coaching-chemistry/) - Does your team have the kind of chemistry that's good for the numbers? If not, can it be coached and developed? There is research that strongly suggests that the answer is "YES." We've seen it first-hand, especially in metered markets where it's possible to track shifts in viewing on a day-in, day-out basis. People who
- [What's In A Smile?](https://barrynashandcompany.com/whats-in-a-smile/) - A lot more, it turns out, than you might think. In fact, the scientists that study these things have identified over 100 distinctly human smiles. As a professional communicator, smiling authentically may be one of the most powerful things you can do on the air. In addition to showing how you feel, there are smiles
- [Winning Looks](https://barrynashandcompany.com/winning-looks/) - Whether you're on the desk or in the field, the key to dressing for a newscast is knowing how to put things together so that the viewer is drawn to the eyes and face first and our fabulous outfit second. Sometimes the hottest trends make that especially difficult -- ad this looks to be one
- [A Voice for All Seasons](https://barrynashandcompany.com/a-voice-for-all-seasons/) - Seasonal change can have a significant impact on your voice. There’s increased risk of cold and flu in winter, of course. Heating systems suck the moisture out of the air and create a very dry environment, which can wreak havoc on the vocal folds. And then just when you think it's safe to speak again,

## Pages

- [Barry Nash and Company Homepage](https://barrynashandcompany.com/) - COACHING JOURNALISTS TO WIN VIEWERS ON-AIR AND ONLINE Breakthrough Coaching for On-Air News Talent Talent are key to growing your audience. We have the keys to growing your talent. FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher (and receive free on-camera tips via email!) DOWNLOAD NOW Let's
- [Barry Nash and Company Homepage](https://barrynashandcompany.com/) - COACHING JOURNALISTS TO WIN VIEWERS ON-AIR AND ONLINE Breakthrough Coaching for On-Air News Talent Talent are key to growing your audience. We have the keys to growing your talent. FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher (and receive free on-camera tips via email!) DOWNLOAD NOW Let's
- [Barry Nash and Company Homepage](https://barrynashandcompany.com/) - COACHING JOURNALISTS TO WIN VIEWERS ON-AIR AND ONLINE Breakthrough Coaching for On-Air News Talent Talent are key to growing your audience. We have the keys to growing your talent. FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher (and receive free on-camera tips via email!) DOWNLOAD NOW Let's
- [Barry Nash and Company Homepage](https://barrynashandcompany.com/) - COACHING JOURNALISTS TO WIN VIEWERS ON-AIR AND ONLINE Breakthrough Coaching for On-Air News Talent Talent are key to growing your audience. We have the keys to growing your talent. FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher (and receive free on-camera tips via email!) DOWNLOAD NOW Let's
- [Barry Nash and Company Homepage](https://barrynashandcompany.com/) - COACHING JOURNALISTS TO WIN VIEWERS ON-AIR AND ONLINE Breakthrough Coaching for On-Air News Talent Talent are key to growing your audience. We have the keys to growing your talent. FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher (and receive free on-camera tips via email!) DOWNLOAD NOW Let's
- [Barry Nash and Company Homepage](https://barrynashandcompany.com/) - COACHING JOURNALISTS TO WIN VIEWERS ON-AIR AND ONLINE Breakthrough Coaching for On-Air News Talent Talent are key to growing your audience. We have the keys to growing your talent. FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher (and receive free on-camera tips via email!) DOWNLOAD NOW Let's
- [Barry Nash and Company Homepage](https://barrynashandcompany.com/) - COACHING JOURNALISTS TO WIN VIEWERS ON-AIR AND ONLINE Breakthrough Coaching for On-Air News Talent Talent are key to growing your audience. We have the keys to growing your talent. FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher (and receive free on-camera tips via email!) DOWNLOAD NOW Let's
- [Blog](https://barrynashandcompany.com/blog/) - Substack Posts Burning Down the House by Barry Nash Thoughts on how knowing where you’re going starts with loving where you’ve been. Read on Substack I see it in your ledes! by Barry Nash How you start stories reveals volumes about how you think, who you are and what you value. Read on Substack Anchors
- [About](https://barrynashandcompany.com/about/) - About Barry Nash & Company What We Believe The world needs good journalism --- and good journalists -- now more than ever. Journalism is a call to truth-telling, and truth-telling has been under sustained attack. Its enemies are organized, talented and relentless. The best defense is professionals who know how to present the truth even
- [Barrett Nash: Visual Image Coach for TV News & Sports](https://barrynashandcompany.com/barrett-nash-coach-bio/) - A brief biography of Barrett Nash, a visual image and performance coach for television news and sports talent.
- [Our Team](https://barrynashandcompany.com/our-team/) - We're ready when you are! Barry Nash Barry has been coaching TV news talent since 1982. Journalists he has trained are featured on every major broadcast and cable news network in America. He has long been known for his ability to work effectively with professionals at every level of ability and experience — from beginning
- [checklist](https://barrynashandcompany.com/checklist/) - 5 tips that will help you perform in ways that inspire viewer trust & loyalty. Get this free checklist for journalists, newscasters & weather forecasters.
- [Webinar Coaching for Bilingual Performers](https://barrynashandcompany.com/webinar/) - Mastering Sound & Rhythm of American English & Putting English to Work on the Professional Newscast. Inquire about webinar coaching for bilingual performers.
- [Virtual Coaching](https://barrynashandcompany.com/virtual-coaching/) - Support and strengthen your on-air team by providing access to the finest virtual coaching that has a well-known track record. Get access to the best coaches in the world and get the most out of the team you have.
- [Fiona Conway Coach Bio LP](https://barrynashandcompany.com/fiona-conway-coach-bio-lp/) - Hello, I'm Fiona Conway Newsroom Performance & Talent Coach I’ve worked at every level of the electronic news business, running and creating programs as well as managing teams. This involved working with legendary anchor/reporter talent in both Canada and the United States. At every step along the way, guidance and coaching would have made me
- [Kevin Benz Coach Bio LP](https://barrynashandcompany.com/kevin-benz-coach-bio-lp/) - Kevin Benz: News director, executive coach & leadership development for television newsrooms. Develop your talent.
- [Tony Martinez: Documentarian, Producer, Talented Coach](https://barrynashandcompany.com/tony-martinez-coach-bio/) - Tony Martinez coaches producers and on-air talent how to get great on camera - in Spanish and English. Book a session now.
- [Jenni Steck: Voice and Speech Coach](https://barrynashandcompany.com/jenni-steck-coach-bio/) - Jenni Steck works with TV talent who want to work on their vocal image. Whether it’s accent reduction, volume, or pitch, she can help.
- [Barry Nash: On-Air and OTT Talent & Performance Coach](https://barrynashandcompany.com/barry-nash-coach-bio/) - Barry Nash On-the-Air and OTT Talent Coach Barry has been coaching on-air news and sports talent for 40 years — in local markets of all sizes and for networks like NBC, CBS, CNN, ESPN, MSNBC, TVA, and ZDF. Every night, millions of people around the world watch and trust newspeople he’s coached, and talent he’s
- [Schedule a Consultation](https://barrynashandcompany.com/schedule-a-consultation/) - Schedule coaching with Barry Nash and his team of world-class television news talent coaches.
- [Coaching of Managers](https://barrynashandcompany.com/coaching/) - In viewers’ eyes, your newscasts are only as good as the people who deliver them. Give us a call, share your vision with us, and we’ll share ideas about how you can make your newscasts better by making your talent better — whether you hire us or not. Schedule Conversation We’ve helped news organizations around
- [Research](https://barrynashandcompany.com/research/) - VerbAItim Research Viewer Research as a Real Conversation. At scale. We use AI that's been specially built to understand and analyze viewer conversation about news and news anchors. Because we've trained our computers to talk TV, we don’t have to put words in viewers’ mouths or limit them to talking about things that we think
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- [Thank You Checklist](https://barrynashandcompany.com/thank-you-checklist/) - Thank you! Check your email for Tips to Inspire Viewer Trust and Loyalty: Because the Stakes Have Never Been Higher.
- [Oscar Welch: Marketing and Promotion Coach for TV News Stations](https://barrynashandcompany.com/oscar-coach-bio/) - Oscar Welch, experienced marketing and promotion coach, builds audience and revenue by developing teams.
- [TV HeadCoach Managers](https://barrynashandcompany.com/tv-headcoach/) - TV HeadCoach® Newsroom Coaching Software forTelevision News Managers If you’re going to win consistently, you have to coach consistently. I designed TV HeadCoach® to help you and your management team get the best possible performance out of everyone in your newsroom. – Barry Nash TV HeadCoach® has everything you need to organize and manage the
- [Coaching for Talent](https://barrynashandcompany.com/coaching-for-talent/) - When you’re determined to take your delivery to the next level, we’re determined to help you get it there. Whether you’re just starting out or a seasoned veteran at the top of your game, we’re here to provide the support you need. Join BNTV Masterclass, our online series for on-air talent. Each month, Barry and
- [BNTV Masterclass for News Talent](https://barrynashandcompany.com/talent-bootcamp/) - If getting your delivery right is as critical to you as getting your stories right, BNTV Masterclass may be for you. There is a lot more to earning viewer trust and loyalty than getting the words right. We know from research that you can rarely separate the message from the messenger — and newscast delivery
- [BNTV Masterclass](https://barrynashandcompany.com/managers-masterclass/) - Add coaching to your TV HeadCoach® subscription with BNTV Masterclass. BNTV Masterclass is online coaching for Newsroom+ subscribers to TV HeadCoach®. When you care about being the best at something, there just is no substitute for working with a great coach. And when competitors are evenly matched, coaching can be the difference between winning and
- [NEW Landing Page](https://barrynashandcompany.com/new-landing-page-2/) - Winning Trust and Inspiring Loyalty Download Anchoring the News in a Post-Pandemic World​ Fueled by anxiety over the pandemic, racial unrest, and the January 6 Capitol riot, local news viewing skyrocketed in 2020 and early 2021 – especially among viewing groups who previously had been disinterested. With staffers stranded at home, local news organizations reduced
- [New Landing Page](https://barrynashandcompany.com/new-landing-page/)
- [Landing Page](https://barrynashandcompany.com/landing-page/)
- [Virtual Coaching – NABJ/NAHJ](https://barrynashandcompany.com/nabj-nahj/) - Can we meet in Indianapolis? If you’re a newsroom leader heading to RTDNA, we’d love to meet about how we can be a great coaching resource for you! Tell us how to reach you and we’ll reach out about finding a good time to connect. We promise to keep your contact info just between us.
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