FREE CHECKLIST: Tips to Inspire Viewer Trust and Loyalty

The Art of Being Real

When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing […]

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Nerves on Parade

The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most […]

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Chuck Henry Wants You!!!

Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to […]

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Looking Good!

It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than […]

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A Voice for All Seasons

Seasonal change can have a significant impact on your voice. There’s increased risk of cold and flu in winter, of […]

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Master of Live

This presentation by CNN’s Tom Foreman is a master class in live delivery. Though here he enjoys the use of Virtual […]

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