To Move or Not To Move

Human communication evolved based on our ability to see and hear the person we are talking to. Take that away like TV does and the systems that would normally kick in reflexively fail to engage.

The Art of Being Real

When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing Partner gave me one piece of advice. “Don’t ever mention that you trained as an actor,” he counseled. “Acting is pretending. Journalists are concerned with being real.” I wish he’d been with me the pre-pandemic […]

Hijacked by nervousness: Sergio Dipp

Nerves on Parade

The appearance of Sergio Dipp as a sideline reporter on Monday Night Football received a lot of coverage a couple of years ago, and most of it was harsh. The question that it raised for us at the time was how much of his struggle had to do with nerves? In our work, we know […]

Chuck Henry Wants You!!!

Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to get the words right. But loads of research has shown that trust and decision-making are driven at least as much (and often, more) by delivery as by content. In other words, if your goal is to […]

Master of Live

This 2016 presentation by CNN’s Tom Foreman is a master class in live delivery. Though here he enjoys the use of Virtual Reality (VR) technology, the dynamics that distinguish his performance are applicable to almost any live situation in studio or out — and especially to one that involves relating to a screen or objects behind […]

A Voice for All Seasons

Seasonal change can have a significant impact on your voice. There’s increased risk of cold and flu in winter, of course. Heating systems suck the moisture out of the air and create a very dry environment, which can wreak havoc on the vocal folds. And then just when you think it’s safe to speak again, […]

Looking Good!

It’s still not unusual for clients to ask us, “Shouldn’t viewers be more focused on what I have to say than how I look? If my content is significant, why does my appearance matter?” We understand the frustration. Most of the anchors and reporters we work with did not pursue a career in journalism to spend […]