The firm was founded in 1987 as Media & Marketing, by Bill Brown and Barry Nash. It was Bill’s idea, proposed over cigars and scotch in a room at the Grove Park Inn in Asheville, North Carolina.
The pair was working at the time for Audience Research & Development. Bill was a consultant specializing in newscast marketing, and Barry was a talent coach. They figured they could make a living helping newsrooms and creative services talk to each other, because — well — they often didn’t.
Ten years in, they changed the name to The Coaching Company, because they believed 1) the name better reflected what they did best and 2) the days of consulting — at least as the industry knew it at the time — were nearing an end. Turns out they were probably right about the name.
In 19??, Dennis Kendall joined the firm as a third partner. Dennis was an experienced news director who had left newsroom life to market and run a news graphic design company that happened to office down the hall. He was such a good consultant that he left in 2007 to head news for a growing group of stations in the midwest. He’s still there and they’re still growing.
Bill left at the same time, to indulge a dream to focus on design work with FX Design.
Barry continues to run the firm with the help of Patty Pressley, the company’s long-time office manager. He leads a new generation of talented coaches that includes long-time coach and sports performance guru, Tony Martinez; his daughter and visual image specialist, Barrett Nash; and voice and speech specialist, Jenni Steck.
He changed the name of the firm to Barry Nash & Company, because a marketing consultant told him that he’d been around so long people knew his name better than they knew the company’s. In addition to performance coaching for TV news talent and others, the firm now does research and offers the world’s only coaching app for TV news directors.
Barry also does jury research and helps lawyers with trial preparation and jury selection. His legal clients have won millions of dollars but Barry cannot get a percentage because lawyers can only split fees whether other lawyers. It sucks for Barry, but seems to work out really well for the lawyers.
Because his eyesight was lousy and the newscasts he was watching were increasingly blurred, Barry bought a pair of red glasses. As a result, he could see the news clearly again and bartenders were more likely to remember when he had been at the bar before.
The glasses are now the logo of the company.