When talent are key to growing your audience, we have the keys to growing your talent.
When more people trust and want to watch your news talent, more people trust and want to watch your newscasts. We’ve helped television news and sports organizations around the world keep and grow audiences by coaching their anchors, reporters, weathercasters and sportscasters to connect in ways that viewers trust and want to watch.
We develop talent with the same discipline and tools you use to perfect every other aspect of your news and event broadcasts — audience research, technology, professional experience and a passion for finding and telling the truth.
If you think there is any way that talent coaching might help you keep and grow your audience, we’d love to visit with you about how we can help.
…and on local news programs large and small throughout the United States.
Whether you lead a team of green talent or seasoned veterans, nothing will accelerate your newscast talents’ growth like one-on-one TV talent coaching.
We’ll partner with you to grow and develop your team over time or work with you in a targeted and shorter timeframe. Online or onsite. Your place or ours. In English or Spanish. When you’re ready for support, we’ll make it work in a way that works for you.
If you’re looking for a way to organize and manage coaching in your newsroom – and you want to ensure your team makes real, long-term progress – check out TV HeadCoach™, the only software in the world that supports the coaching and development of television news talent and the team that supports them.
TV HeadCoach™ automates the process of great coaching, making it easy for you and your management team to guide and inspire your talent to perform to ways that inspire viewer trust and loyalty.
We coach delivery better because we understand it better. We use sophisticated linguistic analysis technology to look in-depth at television news viewer verbatims related to news talent and newscast delivery. The process tells us what’s really driving viewer opinion and helps us design coaching that goes right at those changes most likely to make a difference.
For perspective on newscast delivery you won’t find anywhere else, treat yourself to our most recent annual study of what viewers want most from television news talent.