Performance Coaching for Television News & Sports Talent


The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most of it has been harsh. The question that it raised for me is how much of his struggle had to do with nerves? In our work, we constantly encounter introverts who have an inexplicable urge to put themselves in front of millions of people on a daily basis. It is brutal. It is a struggle. It is exhausting. Sometimes the nerves can be crippling.

Sergio Dipp on Monday Night Football

Even seasoned pros struggle with nerves in a new situation. Or if not nerves, there may be an adrenaline rush that impacts delivery. How do they deal with it?

What are the outward signs that someone is nervous? In general, we see shaking, trembling, shortness of breath, running out of breath, a quivering voice, a voice that breaks, a dry mouth, a monotone delivery, a fast rate of speech, body language that is small and tight, repetitive gestures, and the list goes on. What is happening? The feeling of nervousness – or even just excitement and the rush of adrenaline that mimics nervousness – results in a “fight or flight” response in the body. We tense up. We start to breathe in a high, shallow manner. Our shoulders creep up towards our ears and our heads shift forward. The jaw tightens. This response is helpful if we are in the jungle getting ready to run away from a wild animal, but in a public speaking arena, it can be catastrophic.

So what can you do about it? Here are a few strategies to help you get a handle on the nervous energy so that you can focus on the job at hand.

Breathe: Spend time focusing on your breathing. You want to feel you stomach expand as you inhale and collapse as you exhale. Try to keep the chest and shoulders relatively still. Don’t take a huge breath, just take as much as you need. Try breathing in for five seconds and then

breathing out for 5 seconds. Breathe in through your nose and out through puckered lips to help you feel the breath as it leaves the body.

Release tension: Try tightening up all of your muscles, all of them, and holding that tension for 5 seconds. Then let it go. Try rolling your shoulders back. Try shaking out your hands and arms.

Power pose: If you haven’t seen Amy Cuddy’s TED talk or read her book Presence, do yourself a favor and check it out. She discusses power poses that, when held for 2 minutes, raise your testosterone levels which makes you feel more powerful and lower you cortisol levels which helps relieve stress. You will be amazed at how much more confident you feel when you use her poses.

Prepare: Preparation and practice are crucial. And when you practice, actually practice out loud – not just in your head. Your body will remember the practice and take over for you in times of stress. Visualization is a wonderful tool and can be used in conjunction with practice, but actual physical and vocal practice will do so much for you.

Focus on your story and your audience: Instead of thinking about how you are doing, keep in mind your audience. Who are you telling the story to? Why is your story important? Get the focus off of you and onto your audience.

Of course, so much of the impact of nerves weakens with repetition, but until that time comes, try these suggestions so that you begin to have a routine, a ritual that you can rely on.

Our Team

Barry Nash

Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.

Tony Martinez

Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.

Barrett Nash

Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.

Jenni Steck

Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.

Patty Pressley

Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.


When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.

All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
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All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
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Any search for talent should include a visit to Collective Talent, where agents and self- represented talent post updated resumes and reels. There's an important bonus: Let us know you found your new hire on CT and we'll review and coach your new team member for free!


February 3, 2016

The New Yorker Magazine sits in on one of Barry Nash's sessions with NFL Hall-of-Famer, Jerome Bettis.

By Barry Nash


We are a team of coaches who specialize in the training and development of television news, weather and sports talent.

In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.

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When performance feedback is a priority on your end, we make it one on ours. Do send us an email, we'll take a look and come back to you confidentially without obligation.

Barry Nash & Company

Address : 2410 Farrington Street
Dallas, Texas 75207
Phone. 214.520-2000