Performance Coaching for Television News & Sports Talent


Research is showing that viewers in all dayparts are listening more and watching less, so the way you use your voice may be more important than ever.

CNN's Tom Foreman
CNN’s Tom Foreman

Close your eyes and listen to this presentation by CNN’s Tom Foreman. It’s as notable for the way he speaks as it is for the way he moves and gestures.

BN&Co’s voice and speech specialist, Jenni Steck, recommends paying particular attention to several things.

He manages his volume level. The best and most conversational level on television is generally one appropriate to the distance of the shot. So, if the picture places you at what in real life would be a distance of 3-5 feet from the viewer, you generally should use the volume level you’d normally use in authentic conversation with someone in person at that distance.

This does not mean you should never project, because there are times that the dramatic effect of being louder syncs with the dramatic effect of production elements around you — the music and pace of headlines, for instance.

It does mean that you should be able to move naturally and easily between a louder delivery and a more conversational one, and to use each as the conditions on the newscast warrant.

He does not necessarily use punctuation points as pause points. He moves at times from one sentence to the next without pausing at all, which is exactly what people do regularly in conversation. The pause happens instead in the middle of a sentence — where he takes a moment to think or to emphasize an idea.

Though he appears to be adlibbing and not reading here, the best readers do the same thing.

He speaks very expressively. He uses his entire voice — high notes as well as low ones. Research has shown that this is a practice that actually reinforces the impression that he knows what he is talking about.

The rhythm varies. The pace changes as he goes, speeding up at times and slowing down at others.

In general, the key to all of this is variety. The best talent do not work at just one volume or one pace or use a limited number of notes in their voices. Instead, they change dynamically as the circumstance and the story warrant.


Our Team

Barry Nash

Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.

Tony Martinez

Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.

Barrett Nash

Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.

Jenni Steck

Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.

Patty Pressley

Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.


When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.

All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
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All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
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Any search for talent should include a visit to Collective Talent, where agents and self- represented talent post updated resumes and reels. There's an important bonus: Let us know you found your new hire on CT and we'll review and coach your new team member for free!


February 3, 2016

The New Yorker Magazine sits in on one of Barry Nash's sessions with NFL Hall-of-Famer, Jerome Bettis.

By Barry Nash


We are a team of coaches who specialize in the training and development of television news, weather and sports talent.

In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.

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When performance feedback is a priority on your end, we make it one on ours. Do send us an email, we'll take a look and come back to you confidentially without obligation.

Barry Nash & Company

Address : 2410 Farrington Street
Dallas, Texas 75207
Phone. 214.520-2000