Performance Coaching for Television News & Sports Talent


By Barry Nash on May 20, 2019

When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing Partner gave me one piece of advice. “Don’t ever mention that you trained as an actor,” he counseled. “Acting is pretending. Journalists are concerned with being real.”

I wish he’d been with me last Fall to watch actor Jeff Daniels hold a Broadway house spellbound pretending to be lawyer Atticus Finch, in Aaron Sorkin’s adaptation of Harper Lee’s To Kill A Mockingbird.

Jeff Daniels getting real as Atticus Finch

Everyone in the house knew they were watching Daniels. In fact, many had paid extra just to see Daniels – and they broke into applause at the first sight of him. Yet somehow, by the time the story ended, we had all forgotten the actor and were instead mesmerized by the choices and events confronting the attorney, Finch. Daniels was not the story. Finch was.

Anchoring is not acting, of course, but anchors and actors face the same fundamental challenges. (more…)


By Jenni Steck on January 22, 2018

The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most of it has been harsh. The question that it raised for me is how much of his struggle had to do with nerves? In our work, we constantly encounter introverts who have an inexplicable urge to put themselves in front of millions of people on a daily basis. It is brutal. It is a struggle. It is exhausting. Sometimes the nerves can be crippling.

Sergio Dipp on Monday Night Football

Even seasoned pros struggle with nerves in a new situation. Or if not nerves, there may be an adrenaline rush that impacts delivery. How do they deal with it? (more…)


By Jenni Steck on November 16, 2017


“My producer keeps telling me that my pitch is too high.”

“I don’t like the sound of my voice – I think it sounds too high.”

 “Will smoking and drinking whiskey help me get a deeper voice?”


Elevated pitch, or a voice that is “too high”, is a common complaint for both male and female clients.  Why is the pitch high and what can be done about it?  Why is it an issue?


Our Team

Barry Nash

Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.

Tony Martinez

Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.

Barrett Nash

Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.

Jenni Steck

Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.

Patty Pressley

Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.


When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.

All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
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All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
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Any search for talent should include a visit to Collective Talent, where agents and self- represented talent post updated resumes and reels. There's an important bonus: Let us know you found your new hire on CT and we'll review and coach your new team member for free!


February 3, 2016

The New Yorker Magazine sits in on one of Barry Nash's sessions with NFL Hall-of-Famer, Jerome Bettis.

By Barry Nash


We are a team of coaches who specialize in the training and development of television news, weather and sports talent.

In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.

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When performance feedback is a priority on your end, we make it one on ours. Do send us an email, we'll take a look and come back to you confidentially without obligation.

Barry Nash & Company

Address : 2410 Farrington Street
Dallas, Texas 75207
Phone. 214.520-2000